How are calls routed during a disaster?

During a disaster, it's essential for organizations to maintain effective communication and support for their customers. Routing calls to the nearest open store or specialty support center allows for a more localized response to customer needs. This approach ensures that customers receive assistance from a facility that is operational and familiar with the specific context and resources available in their area, enhancing the overall efficiency and effectiveness of the communication process during a challenging time. It helps in addressing immediate customer concerns and maintains service continuity, which is vital in disaster situations.

The other options are less effective in ensuring proper customer support during a disaster. Directing all calls to the main office can overwhelm a central hub, potentially leading to longer wait times and reduced service quality. Logging calls for future reference only does not provide any immediate assistance to customers in need. Disconnecting calls to conserve network resources could leave customers without support when it's needed most, which is not a viable solution in a disaster scenario.