What is a core value promoted by URAC in healthcare settings?

URAC emphasizes transparency in healthcare practices and patient interactions as a core value because it fosters trust between healthcare providers and patients. Transparency involves clear communication about treatment options, the risks and benefits of interventions, and the costs associated with care. This approach is crucial in ensuring that patients are well-informed and can make educated decisions about their health, thereby enhancing patient engagement and satisfaction.

Additionally, transparency aids in accountability within healthcare organizations. When providers are open about their practices and policies, it allows for better oversight and assurance that quality standards are being met. By promoting transparency, URAC contributes to an environment where ethical practices thrive, ultimately leading to improved health outcomes for patients.

While other options like integrity, patient privacy, and efficiency are important values in healthcare, transparency particularly encapsulates the relationship dynamics and communication aspects critical to patient care and organizational trust as highlighted by URAC.